A toothpaste that has been extracted from the essence of a particular mineral can help you achieve your beauty goal, but it’s only available in India and China.
The idea behind the mineral powder is to extract a tiny amount of the mineral and use it as a base for your own skin-lightening products.
“There is a lot of demand in the Indian and Chinese markets for this stuff, so it’s an excellent opportunity to start our own business in India,” says Dr Suresh Kumar, founder of The Essence Company, which makes the essence toothpastes.
“We are offering the mineral-based essence tooth paste in a range of different sizes and flavours.”
The essence toothpens are available in four sizes: a 30ml bottle with a 50g tube, a 30 ml bottle with 75g tube and a 60 ml bottle that can hold 1,000ml.
The company sells the products online in India, and they are sold at pharmacies, beauty salons, health food stores and at a range a supermarkets.
The essence powder comes in four different sizes.
(Image: The Essence Co)The essence-containing toothpaste is a mix of mineral water, oil, vitamins and essential oils.
“It is a very rich, natural essence powder that you can use in any of your beauty products.
It is rich in antioxidants, anti-inflammatory and skin-brightening ingredients,” says Ms Kumar.
The products also contain the essence mineral, which has an antioxidant effect, says Ms Sharma.
“Essence is very important in our diet, and it can improve skin’s elasticity, softness, elasticity and tone,” she adds.
The Essence Company also sells other ingredients such as vitamins, natural plant extracts, essential oils and vitamins C, E and K.
A company called The Essence Group is one of the largest manufacturers of essence tooth products in the world, which sells to the health food and beauty stores and also in the beauty salon.
Dr Kumar and his team have been making their own essence in India for over 20 years.
“When we were selling the essence, we had to look for suppliers to supply us with the ingredients and the ingredients were not in the market,” he says.
“The supply chain was very complex, we were constantly looking for suppliers who could help us supply the ingredients to the manufacturers.”
The company was able to find suppliers who are willing to supply the essence powder in India.
“But they could not deliver it in time, so we had no choice but to start the business from scratch,” he adds.
“Once we started, we knew the product would be amazing and we would not be able to do this again,” he continues.
Dr Sureshw Kumar (right) with his daughter, Anu, who is now in India to learn English.
(Photo: The Essence Co)Dr Kumar started the company after he lost his job as a dentist and couldn’t afford to pay for his own dentistry anymore.
“I had no other choice, but to invest in the business, which is why I started this company.”
The business model has evolved since then, and Dr Kumar has now expanded the company to sell the toothpaste in the US, Japan and Australia.
The price of the toothpasthes varies depending on the size of the bottle.
The cheapest, 60ml bottle is available for about $25 and can hold a 1,500ml tube, which can hold up to 100ml of essence.
The most expensive, 80ml bottle costs about $35, which allows the company 100ml essence.
“All we want is to give our customers a natural, affordable and high quality product, and we are happy to provide it to them,” Dr Kumar says.